




Chanced upon these interesting juice packaging while researching for my work. This series of creative fruit juice packages are designed by Naoto Fukasawa, a Japanese industrial designer who is best known for his MUJI's CD Player (part of the permanent collection, MoMA New York). They were first featured at Scotland's Arts and Design Exhibition in 2008.
This new concept from Fukasawa took industrial design to a whole new level. His intention was to create packaging that accurately represents the actual fruit's skin in colour and texture. With that in mind, he created banana, strawberry, kiwi and soymilk (which resembles a block of tofu) design.
"I imagines that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin."
– Naoto Fukasawa.
The actual production of the juice series would likely be too costly to get them on the supermarket shelves, but I think alot of designers would be inspired by these unconventional packaging.
15 years ago









