Wednesday, March 19, 2008

{ Introducing Stefan Sagmeister }



This Austrian graphic designer is one of my favourite designer. His works surprises and provokes you to think. He took a year off work to toured the world talking about graphic design and the importance of content over style. In 2001, Stefan Sagmeister published the book "Made you look" which contains all of his work to date.


The Famous: Lou Reed CD Booklet by Stefan Sagmeister


Sagmeister on a self-promotional poster : Part 1
(featuring himself in his brief)


Sagmeister on a self-promotional poster: Part 2
(featuring himself after eating up all the junk food shown, putting on weight)





A poster that Sagmeister had done for Adobe Design Annual Awards (instead of the usual use of computer / photoshop effect, he and his colleague manually created this picture by aligning paper cups to form the trophy. He then took a top-shot picture of his colleague filling up the trophy with different shades of coffee to create the image that you see above. Everything is done manually. How incredible is that!)


Most of his works are very impactful, usually of self-experimental stuffs. One example is the self-promotional poster he created for himself. It is shocking to me that he took a pen-knife and craved words all over his naked body, inspired by his "Lou Reed" CD booklet that he is best known for. A lot of his famous projects are handmade, i like the fact that it is different, that he uses a different approach at things; seeking a human touch and haptic, going away from this cold world.....and away from all the "computer" stuffs.

" There is just too much fluff: well-produced, tongue-in-cheek, pretty fluff. Nothing that moves you, nothing to think about..."

– Stefan Sagmeister

If you guys are interested in knowing more about Stefan Sagmeister, visit his website or read about him on an exclusive interview on Ping Mag

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