{ Thinking with Type by Ellen Lupton }

Thinking with Type by Ellen Lupton, like the book title is about typography....it gives you a overall knowledge on what is typography and a basic history on different fonts families. The content of the book is broken down into 3 categories, Text, Letter and Grid.

The one i bought was the Chinese-edition, it's because Chinese-edition costs alot cheaper than the English one. It costs only S$23 for a 200-pages design book (worth it ya?)......for me it doesn't matter if it's english or chinese as i am comfortable reading both....

Taken for the book: *self-translated to English





SABON
Style: Humanist or Old Style
This family of 15th - 16th Century Roman font type is a reflection of ancient calligraphy style. Created by Jan Tschichold in 1966, he developed SABON with the use of 16th Century's CLAUDE GARAMOND as a guide.






BASKERVILLE
Style: Transitional
This family of font is known to be more distinct than Humanist, the strokes are more define. When BASKERVILLE is created in the mid-18th Century, its highly-distinctive shape alarmed the typography industy.






BODONI
Style: Modern
This font created by Bodoni in end of 18th Century is extremely abstract. Notice its thin and straight serif, as well as it's thick and thin strokes, creating a dynamic difference in the letters.






GILL SANS
Style: Humanist Sans Serif
Sans Serif font types are very common in the 20th Century. Created by Eric Gill in 1928, it has the characteristic of a Humanist font. Notice the lowercase 'a', its small yet smooth counter and its calligraphy-like usage of thin and thick strokes.






HELVETICA
Style: Transitional Sans Serif
HELVETICA is created by Max Miedinger in 1957, is one of the world's most widely-used font. Its straight and balanced font is a representation of Transitional font. This family of font is also known as the world famous Transitional sans serif font.







FUTURA
Style: Geometric Sans Serif
This series of type created by Paul Renner in 1927, who sought an "honest expression of technical processes". FUTURA has its 'o' done in a complete circular shape and its uppercase 'A' and 'M' have their top tip in a shape of a sharp triangle.

For more information on Thinking with Type, please click here