{ Whatever you think, think the opposite }

Yet another fantastic book by Paul Arden....

Paul Arden, author of the international bestseller It's Not How Good You Are, It's How Good You Want To Be (see former blogspot post), is a former executive creative director at Saatchi & Saatchi and a legend of British advertising....

Seriously I feel that this book isn't just meant for people in the creative field, it about Life in general for everyone out there....How to live a Life differently and be successful. I like the fact that Paul Arden always uses his sense of humor as he look at things supposedly to be serious. As I am more of a visual person, this book appeals to me considering the mass usage of images and not-to-long copies.

Taken from The Book:

I WISH.
I wish means: wouldn't it be nice if.....
If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.

Always wishing life was different

I WANT.
I want means: if I want it enough I will get it.
Getting what you want means making the decisions you need to make to get what you want. Not the decisions those around you think you should make.
Making the safe decision is dull, predictable and leads nowhere new.
The unsafe decision causes you to think and respond in a way you hadn't thought of.
And that thought will lead to other thoughts which will help you achieve what you want.

Start taking bad decisions and it will take you to a place where others only dream of being.