dAgraphik: { Johanna Basford }

I was reading through CR Blog when I come across this illustrator, Johanna Basford who has a very distinctive style of illustration. She does only black and white ornamental motif-like illustrations. Her work is so outstanding and bold that CR Blog has to feature her in their blog updates.

This is what happened....Johanna was trying to promote herself to Creative Review and she created a direct mailer for the Editor of Creative Review. She literally recreated her own version of a CR magazine cover which also consisted of her self-promoting CD inside. Nicely-packed in a nostalgic brown paper warp, the package was sent off to London for the CR team.

A little sneak on the direct mailer....

About the Artist.....

Inspired by her upbringing on a small fish farm in rural Aberdeenshire, Scotland, much of Johanna's work has roots in the flora and fauna that she has grown up with. Her wandering imagination and passion for drawing took her to Art School in Dundee, where she graduated with a first class honours degree in Printed Textiles in 2005.

Having dabbled with the idea of moving to London, Johanna decided the concrete clad city sapped her creativity. She set up her small Scottish studio creating distinctively different hand drawn motifs in her signature black and white palette.

She embraces the challenge of a cross disciplinary approach, creating designs and surface patterns for everything from ceramics, to bedlinen, catwalk fashion, packaging, wallpaper, wedding stationary and visual merchandising. Her ever-growing list of happy customers includes names such as The Crafts Council at the Victoria and Albert Museum, DKNY, The BBC, The Scottish Parliament, Heals, Queensberry Hunt, Hendricks Gin, The Body Shop and Johnson and Johnson.

Here are some of her works...